THE CONTENT MARKETING MACHINE EBOOK
INTRODUCTION OF COTENT MARKETING MACHINE
The marketing world has been changed upside down. It had been not many years back that marketers were still centered on interruption marketing: seeking to put their product note before prospects’ focus on make leads and customers. But through the web, it has quickly evolved, and marketers acknowledge they need to practice the contrary. Now, to be able to make the
romantic relationship and earn the agreement to market to leads, companies must produce relevant thought control content, not only content about their own product.
The critical component to creating proposal, trust, and thought authority setting is content. Content is exactly what attracts prospects near the top of the funnel and content is exactly what nurtures leads down the funnel.
Marketers now recognize that brands must become web publishers. The “why” of content marketing is no more involved. But marketers remain requesting “how?” How do marketing departments create the high quality and level of content essential to flourish in the new marketing age?
This eBook will make clear how marketers can build and operate a Content Marketing Machine that outputs powerful, relevant content that allures leads near the top of the funnel and leads them down it. The eBook describes a Content Marketing Machine platform produced by Kapost, the leading company of content marketing software. After that it profies how Marketo, one of the pioneers of content marketing and one of its leading experts, operates its content marketing both at the very best of the funnel and moving down it, which consists of own marketing automation software to market content and nurture leads. The eBook also provides perspectives from other content marketing leaders on the several stages. Last but not least, the eBook concludes with worksheets that walk step-by-step through the procedure of creating and jogging your own Content Marketing Machine.
THE CONTENT MARKETING MACHINE
First, let’s take a look at an overview of the machine, all of its components, smokestacks and parts, so that you can see the big picture of what you’re going to build and operate:
CONTENT MARKETING MACHINE OVERVIEW
Here’s a description of the different components of the machine:
• Plan: Create a strategic structure for your content marketing
• Team: Assemble the group to manage your content marketing operation
• Ideas: Generate a steady flw of ideas for your content
• Production and Distribution: Assemble your content and distribute it across the web
• Audience Development: Generate traffic to your content
• Conversion & Nurture: Convert visitor to leads, nurture them to opportunities
• Measure & Optimize: Analyze and improve performance
Now we’ll review each component in detail, starting with the Plan.
The ebook is quite long so to write is inconveniente. The above is the opening paragraph of the ebook which I want to share for who want it . Maybe this ebook useful for you . If you interested in , download or read below (NOT BUY):