Content Marketing Strategy
As I have introduced at home , I will share ebooks , documents which I have . The following , I would like to introduce ebook “The Content Marketing Strategy Checklist”.
WHY CONTENT MARKETING IS SO CRITICAL
CONTENT IS SO CRITIAL
Because people care about their own problem much more than they care about your product.
When you capture your company’s expertise and package it up to help your prospects do their jobs, you earn people’s attention instead of simply assuming you’ll get it.
Content also fuels the tree most important weapon in the B2B marketing arsenal:
If you don’t rank on your keywords, you won’t get the traffic. Great content propels you up the search rankings.
Content gives you something to bring to the social party – you don’t want to engage empty-handed, do you?
It maybe out of fashion but outbound is about to make a comeback. Content gives you an offer for your outbound calls-to-action, driving up response rates.
In short, content marketing is what makes the B2B world go round and the revenue meters sing ‘ka-ching!’.
If your not getting good content, prepare to lose market share.
But you can’t just churn out piffle…
HERE’S A BIG-ASS CHECKLIST TO HELP.
The first part of the checklist is designed to help you hone content marketing strategy and build the foundations of an ongoing content marketing program. The second part should help you attack your very next piece.
We hope you won’t just read the checklist. We hope you’ll print it out and start scribbling away. Use it when you’re writing your content marketing strategy , developing a new piece – or whenever you hit a roadblock.
You may need to do this excercise for each product line or one for each region or whatever. But these are the kinds of questions you’ll need to answer if you want your content marketing to go faster than a speeding bullet and leap over tall buildings in a single bound (or a series of carefully nurtured smaller bounds).
HELP US HELP YOU.
If you think we’ve missed anything important or got something totally wrong (how very dare you). We want to improve this sucker as we go forward.
The above is the opening paragraph of the ebook which I want to share for who want it . Maybe this ebook useful for you . If you interested in , download or read below: